Company News, New Products

Anastasia Soare Named First-Ever Icon Box Curator of IPSY

The CEO and founder of Anastasia Beauty teams up with the beauty subscription membership service for a limited-edition collection.

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By: Lianna Albrizio

Associate Editor

Beauty subscription service IPSY has teamed up with Anastasia Soare, CEO of Anastasia Beauty, to launch the Icon Box by Anastasia Beverly Hills.    Soare, known in the beauty industry for pioneering the Golden Ratio to sculp the perfect eyebrows, is bringing her legacy of breakthrough techniques to her curated Icon Box experience, showing IPSY members how to define their brows and individualize their glam.   “This year has been full of milestones, including the 25th anniver...

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